Choosing an estate agent means choosing who will represent your property on the market. A useful conversation doesn’t end with the initial price: it includes strategy, communication, viewings and negotiation ability.
Ask for a plan before you decide
A well-founded proposal explains how the property is valued, how it is prepared, where it will be marketed and how the market response will be reviewed.
It should also clarify who your point of contact will be, what information you will receive and how viewings will be screened to protect your time.
Alignment matters more than rhetoric
Look for a working method that can defend your property with clear rationale and tell you what should be improved before going to market.
A transparent relationship allows shared decisions when an offer arrives or when the strategy needs adjusting.